podcasts for the politically-minded Things To Know Before You Buy

A Quick History of Podcasting

Ever wonder about the evolution of the podcast? While podcasting is a comparatively young technology it still has a rather fascinating albeit brief history. The background of the word, "podcast" is quite remarkable and is reflective of the vibrant nature of the Internet neighborhood.

Neither podcasting nor listening to podcasts needs an iPod or other portable gamer. Podcasts can be listened to on any mp3 allowed device consisting of a desktop computer. The name association came about simply since Apple Computer's iPod was the very popular portable digital audio gamer when podcasting started.

Even the editors of the New Oxford American Dictionary got on the podcasting bandwagon by stating "podcasting" word of the year for 2005. The term was specified as "a digital recording of a radio broadcast or comparable program, made available on the Internet for downloading to an individual audio player." The word will be added to the online variation of the dictionary throughout their next update.

The term, podcasting was coined by journalist, Ben Hammersley, and after that promoted by former MTV VJ and media entrepreneur, Adam Curry. Mr. Curry produced an Applescript application that automated the process of downloading and syncing audio files to iPods.

Other names or alternative analyses of the letters, "P-O-D" were proposed, the most popular of which was "Personal On Demand". Innovation author, Doc Searls developed this phrase back in September, 2004. Terms such as "audio-blogging", audio publications" and "web-casting" have likewise been offered to describe this unique form of media circulation.

Other "pod"-obtained expressions include "podcasters" (those who create podcasts) and "podcatchers"-- the special RSS aggregators which occasionally look for and download new content automatically. Podcatching software application makes it possible for the user to copy podcasts to portable music & video gamers.

The popularity of podcasting is spreading out like wildfire due to the fact that of the quick adoption of MP3 players and the desire of customers to have fresh material. Podcasting has actually thrived because it offers individuals more control over what they listen to, and the flexibility to take their programs with them with them.

Not because blogging has a technology appeared so unforeseen and been so quickly and widely embraced as podcasting. Development in this nascent industry is expected to speed up rapidly due to the fast acceptance of the innovation by the radio broadcast market in 2005 and Apple's iTunes circulation. The rising appeal of inquiry podcasts is tough traditional radio's broadcasting model.

While iTunes is less than two years old, roughly 4.8 million individuals downloaded a podcast in 2005, as compared to just over 800,000 in 2004. And 11.4 million listeners are expected this year, according to research from The Diffusion Group. Already the Apple iTunes service offers 15,000 listeners and podcasts have actually signed up for more than 7 million subscriptions.

A research study by Bridge Ratings in November 2005 with radio listeners in 10 national markets revealed that approximately 20% of users who have actually ever downloaded and listened to a podcast do soon a weekly basis. This group downloads an average of 6 podcasts per week and invests around four hours a month listening to the podcasts they download.

This research study projected much more significant growth in the market in the future. According to Bridge Ratings, by 2010, podcast audience growth is anticipated to reach a conservative 45 million users who will have ever listened to a podcast. Aggressive estimates position this number closer to 75 million by this date.

How does this affect you?

With podcast listening increasing exponentially, podcasts provide you a really powerful tool for promoting your services or products. The fantastic feature of podcasts is that they are relatively easy and low-cost to create. Podcasting can assist make sure a closer relationship with your target market by supplying them with engaging, informative and frequent updates about the goings on in your industry. If you have a site then there's no reason you shouldn't have a podcast readily available as it's simple to set up and can bring a substantial boost in traffic to your site. In brief podcasting should be an important element of any online marketing project.

Neither listening nor podcasting to podcasts needs an iPod or other portable gamer. The name association came about simply because Apple Computer's iPod was the best-selling portable digital audio player when podcasting started. While iTunes is less than 2 years old, approximately 4.8 million individuals downloaded a podcast in 2005, as compared with just over 800,000 in 2004. According to Bridge Ratings, by 2010, podcast audience growth is expected to reach a conservative 45 million users who will have ever listened to a podcast. With podcast listening rising tremendously, podcasts provide you a really effective tool for promoting your items or services.

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